Conversations With Tyler
CWT is a quirky podcast for unorthodox thinkers. We created a site that reflects the show’s unique flavor.
About The Client
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CWT is a podcast hosted by economist Tyler Cowen, engaging with “today’s most underrated thinkers in wide-ranging explorations of their work, the world, and everything in between.”
Challenge
Conversations with Tyler was growing its audience, but had a very limited web presence, limiting their potential to reach more people.
Solution
CWT is all about thinking differently about life, money, and ideas. The brand mavens at Mythic Proportions had created a quirky new identify for the show, and we translated their work into the interactive medium. The layout at first looks scattered, but has an underlying mathematical structure to make it reliable and consistent. Within that framework, we imbued every element with an air of mystery and exploration.
Result
- Created unique animated and scroll-driven effects to express the show’s quirky appeal
- Integrated with client’s Pardot form system to build fan mailing lists
- Developed a bespoke “Easter Egg” feature to enhance fans’ connection with the show
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