Humphrys Awnings
We created a site that incorporated the best of the Humprhys’ 145-year history and provided a modern, elegant, seamless visitor experience.
About The Client
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Humprhys is a venerated textile manufacturer in Philadelphia, with a history of artisanship and service going back 145 years.
Challenge
Humphrys was integrating multiple awning imprints into a single unified brand. The existing sites were generic and difficult to navigate, and customers were getting lost.
Solution
We rebranded the company with a fresh look and elevated, modern logo. We worked from the ground up to create a website that was intuitive and matched the new branding. The new site features a custom product configurator, so users can get a quote without talking to a salesperson. Now inside sales staff can confidently invest in prospective customer interactions, knowing that the lead is qualified.
Result
- Gave a venerable old brand a modern refresh without losing their connection to history
- Maintained and evolved the client’s SEO presence, integrating the website of an acquired subsidiary at launch
- Created a bespoke product configurator to allow customers to get estimates 24/7
- Will be listed as a "Best Minimalist Web Design" on DesignRush
Outcome
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