Digital Strategy

Thinking Outside the Box: How Offline Marketing Can Drive Measurable Website Traffic

Andrew Heins
Apr 28, 2026
Cantilever tested whether offline marketing could drive measurable website traffic by handing out 20 custom dice-shaped conference collaterals at DigiMarCon Toronto. Each piece connected to a campaign landing page through a unique QR code, allowing us to track print-to-web engagement, consent-aware website activity, and CRM opt-ins. The campaign generated a 50% print-to-web activation rate and created a reusable cross-media campaign framework for future business development efforts.
Development

AI Search Optimization: 12 GEO Fixes That Make Your Website Easier to Crawl, Understand, and Cite

Roman Vanivskyi
Apr 28, 2026
If GEO still feels abstract, start here. These 12 practical fixes will make your website easier for ChatGPT, Google AI Overviews, Claude, Perplexity, and other answer engines to crawl, understand, trust, and cite.
Development

How to Show Up in ChatGPT and Google AI Overviews

Roman Vanivskyi
Apr 20, 2026
Showing up in ChatGPT Search and Google AI Overviews is not mainly about rankings. It is about whether your site gives AI systems clear, trustworthy, technically accessible evidence they can retrieve, use, and cite.
Development

GEO vs. SEO: What Website Owners Need to Change for AI Search

Roman Vanivskyi
Apr 14, 2026
GEO does not replace SEO, but it does change what strong optimization looks like when visibility depends on AI-generated answers as well as search rankings. This guide explains what stays the same, what changes, and what website owners should do next.
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Development

What Is GEO? A Practical Guide to AI Search Optimization

Roman Vanivskyi
Apr 7, 2026
GEO is one of the fastest-rising terms in AI search, but the language around it is still messy. This guide explains what GEO means, where the term came from, how it relates to SEO and AEO, and what website owners should actually do with it.‍
Development

How to Optimize for AI Search: A Practical Guide to GEO, ChatGPT, Perplexity, Claude and Google AI Overviews

Roman Vanivskyi
Mar 30, 2026
AI search is changing how people discover websites. This guide explains what GEO actually is, how AI search works across major platforms, and what website owners should change to become better source material.
Digital Hospitality

The Unglamorous Mission-Critical Qualities of Long-term Client Engagements

Andrew Heins
Jun 6, 2025
When you partner with an agency, work that delivers great results should be a baseline expectation. This is table stakes in our business. But on a long enough timeline, unglamorous moments happen. Bugs surface, dependencies go stale, something breaks. It’s easy to assume that the agency / client relationship goes sideways in these moments. It definitely can, but they can surface an unexpected paradox about trust, as well.
Accessibility

Inclusive Carousels: Why and How to Fix Common Accessibility Issues

Brian Kuperman
Apr 22, 2025
Like it or not, web accessibility dictates who gets to enter your website. This is important for many reasons - including that Americans with disabilities represent an estimated $490 billion in disposable income annually. Learn how to prepare for this opportunity.
Digital Hospitality

Better Site Conversion Hiding in Plain Sight - UI Animation

Roman Vanivskyi
Apr 9, 2025
First impressions matter. Thoughtful motion reduces friction, builds trust, and boosts conversions. Used right, it guides users and enhances clarity from the first click.
Digital Hospitality

Website Carousel Do’s, Don’ts, Alternatives, and Best Practices (with examples)

Brian Kuperman
Mar 24, 2025
Development

Cantilever's Mission-Critical Tools For Worry-Free Websites

Cantilever Team
Mar 18, 2025
Cantilever curates tools to produce "worry-free" websites. This means fast, secure, high-performing websites. From hosting, security monitoring, SEO, and CRO, we employ this stack so that our clients can focus on business.

We create & maintain websites that get results. If your website is important for your business, you need a dedicated team of experts taking care of it: Cantilever.

learn more about us

Book FREE 30 Minute Strategy Call with our CEO

We’ve opened up 9 appointments to meet directly with our CEO, Ty Fujimura, to see if Cantilever may be right for you.

What's Included
Current Site Review

Ty will personally analyze your site ahead of time and arrive to the call with actionable recommendations.

Initial Plan

You and Ty will discuss your needs and whether to start with a New Website or Tune-Up.

Initial Pricing

Ty will provide a ballpark estimate to replace or improve your site.

free Website consultation

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