IEH
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We’ve collaborated with IEH for over ten years, learning their complex field, redesigning their site, and enhancing it continually to serve their customers.
IEH is the leading provider of Hyperboloid connectors, an electronic component used in the most demanding applications.
IEH has hundreds of parts, each with thousands of possible variations. They needed a web partner who could grasp the nuances of their field and their product, and create a site that made it easier for engineers to understand and specify their product.
We did a crash course in hyperboloid connector technology so that we could put ourselves in the shows of the engineers searching for IEH’s products.
In 2011 we created a fresh new site with a unified, searchable product catalog that drew rave reviews from customers.
We’ve continued our partnership ever since, making the site mobile-friendly, adding multiple languages, implementing a full content management system, and building powerful CAD tools to allow visitors to view and download custom 3D models.
- Took four print catalogs representing millions of possible connectors and unified them into a searchable, faceted database. Added several new catalogs post-launch without requiring major database changes.
- Created a 3D modeling tool that allows engineers to preview products in 3D space and download them as CAD file
- Contributed to sales growth that helped lead to the client’s IPO and expansion to a new facility
