GEO is one of the fastest-rising terms in AI search, but the language around it is still messy. This guide explains what GEO means, where the term came from, how it relates to SEO and AEO, and what website owners should actually do with it.‍

AI search is changing how people discover websites. This guide explains what GEO actually is, how AI search works across major platforms, and what website owners should change to become better source material.

When you partner with an agency, work that delivers great results should be a baseline expectation. This is table stakes in our business. But on a long enough timeline, unglamorous moments happen. Bugs surface, dependencies go stale, something breaks. It’s easy to assume that the agency / client relationship goes sideways in these moments. It definitely can, but they can surface an unexpected paradox about trust, as well.