To ensure that Cantilever clients have the highest possible marketing data quality so they can make smart decisions for their business.

• You should know enough basic Javascript and web development that you can implement custom scripts in GTM or other tools, but you don’t need to be a developer.
• You should understand common marketing tech like GTM, GA, and the Facebook Pixel at a high level. You know the quirks of different platforms and how they are best set up for success by marketing stakeholders.
• You should understand the digital marketing world and have context for why tools need to work in specific ways.

1. Reduce the frequency of client data quality problems
2. Reduce development time required to maintain analytics tagging by simplifying and consolidating tools
3. Reduce impact of ad blockers/ITP on data collection by migrating to first-party data and server-side tools
4. Reduce page load impact of third party tags using deferral techniques and server-side methods

We are looking for freelancers charging between $20 and $150 per hour. We will consider people at various levels of seniority for different client needs.