Calibrate
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We maintain and improve Calibrate’s marketing website and own their third-party tagging infrastructure.
Serving thousands of members who want to improve their lives through better metabolic health.
Calibrate was growing fast and sought to increase conversion rates through their site by making UX changes, redesigning pages, and improving their third-party tagging infrastructure.
In a year-long ongoing partnership, we have collaborated tightly with their internal teams to dramatically overhaul the website, including implementing a full-scale, accessible redesign without necessitating a codebase rebuild. We have helped them modernize and streamline their tagging infrastructure, contributing to major growth.
We have become a seamless extension of their team to empower them to update their site as needed in response to data and new ideas.
- 50.5% Increase in conversion rate since start of engagement
- 18.1% decrease in bounce rate for direct traffic
- 31.2% increase in time on site
- Performed extensive accessibility testing to fulfill ADA guidelines
