Case Study

Calibrate

We maintain and improve Calibrate’s marketing website and own their third-party tagging infrastructure.

The Client

Serving thousands of members who want to improve their lives through better metabolic health.

Services
Website Design & Development
Technical Consulting
Industries
Medical & Healthcare
Technology
Values
Health
Before cantilever

Calibrate was growing fast and sought to increase conversion rates through their site by making UX changes, redesigning pages, and improving their third-party tagging infrastructure.

After cantilever

In a year-long ongoing partnership, we have collaborated tightly with their internal teams to dramatically overhaul the website, including implementing a full-scale, accessible redesign without necessitating a codebase rebuild. We have helped them modernize and streamline their tagging infrastructure, contributing to major growth.

We have become a seamless extension of their team to empower them to update their site as needed in response to data and new ideas.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • 50.5% Increase in conversion rate since start of engagement
  • 18.1% decrease in bounce rate for direct traffic
  • 31.2% increase in time on site
  • Performed extensive accessibility testing to fulfill ADA guidelines

“With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.”

Digital Strategist
APC

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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Narrative 4

A digital translation of a unique training program for the corporate market

Flatiron School

Improving user experience and developer quality of life