Case Study

Ditto PR

We help Ditto stand out in the crowded PR industry with a signature look, clear messaging, and welcoming UX.

The Client

Ditto is the anti-PR firm! They partner with forward-thinking companies to achieve increased, meaningful coverage.

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Read the Before & After
One Year Results
  • Created a refreshed brand aesthetic, not just a website
  • Addressed business-critical performance and stability issues from prior website
  • Integrated with a lightweight CMS and trained internal staff to manage website directly, reducing development costs
Services
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Values
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Before cantilever

Ditto’s website was off-brand and did not tell their story well. It was slow and unreliable, frequently experiencing downtime. Ditto’s internal tools were clunky and needed a refresh.

After cantilever

Cantilever met with Ditto to absorb their philosophy. We created a fresh site with a signature look and feel that impart what it’s like to work with them.

We structured and organized their content to make it fast and easy to get to know them, and created personalized calls-to-action that allow visitors to directly engage with individual members of the team.

Since the initial site build we’ve supported and grown the site while starting to tackle redesigns for internal tools that the Ditto team relies on every day.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Created a refreshed brand aesthetic, not just a website
  • Addressed business-critical performance and stability issues from prior website
  • Integrated with a lightweight CMS and trained internal staff to manage website directly, reducing development costs
Ditto PR
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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