Case Study

Esquire Magazine

We helped Esquire imagine and launch their full-issue archive, designing and developing a recommendation website to drive conversion.

The Client

Esquire needs no introduction. They are a publication that leads the conversation on what it means to be a man.

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Read the Before & After
Industries
One Year Results
  • Featured articles let past pieces speak with timely relevance to in-the-moment news
  • The existing archive management platform was seamlessly integrated into a new audience-friendly site
  • Legacy content created evergreen earnings
Services
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Values
Delight
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Before cantilever

Esquire was creating a full-issue archive with well-known firm Bondi Digital. To drive subscription activity, they wanted to also create a site where they could showcase the best content from that archive in a timely fashion, connecting the past to the present.

The project needed to include payment and page-viewer technology, and required a new logo, pricing model and business strategy.

After cantilever

We helped determine the strategic plan for the product, including finalizing the product’s name: “Esquire Classic.” We delivered a sharp brand treatment that fit with the overall magazine brand, then built a bespoke website that allowed their editors to curate selections from the archive in reaction to current events.

By giving meaning to the content and interacting directly with their paywall software, we drove subscription activity and contributed to making the archive a commercial success.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Featured articles let past pieces speak with timely relevance to in-the-moment news
  • The existing archive management platform was seamlessly integrated into a new audience-friendly site
  • Legacy content created evergreen earnings
The site has received nothing but positive feedback from our readers.
Esquire Magazine
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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