Case Study

Humphry’s

Cantilever rebranded and launched websites for Humphry’s two main product lines, with a third on the way.

The Client

Humprhy’s is a venerated textile manufacturer in Philadelphia, with a history of artisanship and service going back 145 years. They offer a range of handmade products within distinct sub-brands.

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Read the Before & After
One Year Results
  • Rebranded two departments without losing the company’s essence
  • Continued to support and enhance the new sites while building a third
  • Humphry’s Awnings site was listed as a "Best Minimalist Web Design" on DesignRush
Services
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Values
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Before cantilever

Humphry’s had outdated websites for their various brands, which were limiting sales and growth.

After cantilever

Cantilever initially rebranded the company’s awning division, then created a classy site matching the new branding. The new site features a custom product configurator, so users can get a quote without talking to a salesperson.

The client asked us to then rebrand and build a new site for CoverSports, their athletic surface cover division. The CoverSports site is a robust eCommerce platform running on Craft CMS, with a sporty and engaging look and feel.

We’re now on our third rebrand and counting. We have been thrilled to partner with such a historic and creative firm.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Rebranded two departments without losing the company’s essence
  • Continued to support and enhance the new sites while building a third
  • Humphry’s Awnings site was listed as a "Best Minimalist Web Design" on DesignRush
It looks like we got a pretty big boost in conversion rate. In fact, we’re going to be signing another contract with them to do another website. 
Humphry’s
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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