Case Study

International Monetary Fund

Each year since 2020, we design and develop the digital version of the IMF’s annual report, integrating bespoke animations, data viz, and storytelling elements to amplify their message.

The Client

The IMF promotes global economic growth and financial stability, encourages international trade, and reduces poverty.

Read the Before & After
Industries
One Year Results
  • Delivered highly visible and extensively reviewed public materials on time and on budget
  • Allowed any user around the world to engage with influential IMF content
  • Increased global reach of Annual Report content through seamless social media integrations
Services
No items found.
Values
No items found.
No items found.
No items found.
Before cantilever

The IMF annual report is full of data and insight, but it can lack flavor. The IMF wanted a new vendor to re-imagine what the report could look and feel like, in order to draw more readers in and properly showcase the critical work the IMF does.

After cantilever

Every year Cantilever collaborates with our partners at Feisty Brown, an exceptional editorial design studio, who are responsible for designing the print version of the AR.

We work together to define an aesthetic that expresses the message of the IMF’s editorial team for the year’s content, then apply it both to print and web.

We bring the IMF’s data to life with rich data visualizations and interactive maps to tie data to real-world impact. The project runs from sprint through fall and has strict delivery deadlines, which we have always met.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Delivered highly visible and extensively reviewed public materials on time and on budget
  • Allowed any user around the world to engage with influential IMF content
  • Increased global reach of Annual Report content through seamless social media integrations
International Monetary Fund
Read the full review on
Clutch logo
With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
Read the full review on
Clutch logo

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

Thanks for contacting Cantilever. We’ll get back to you within one business day.
Oops! Something went wrong while submitting the form.

Arc/Morris

Respected provider of services for individuals with intellectual and developmental disabilities (I/DD).

Narrative 4

A digital translation of a unique training program for the corporate market

Looking for a specific service,
industry or focus area?