Case Study

Mercatus Center

Cantilever partnered with Mercatus to build a new site for their flagship podcast, then maintain a suite of crucial blogs and sites.

The Client

Mercatus is a leading think tank exploring the power of markets to solve humanity’s biggest challenges.

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Read the Before & After
One Year Results
  • Created a quirky and fun new podcast site, complete with scroll-driven effects and an easter egg
  • Maintained a suite of mission-critical sites
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Values
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Before cantilever

Conversations with Tyler, Mercatus’s flagship podcast, was growing its audience, but had a very limited web presence, limiting their potential to reach more people. Their other sites and blogs were encountering bugs and reliability issues.

After cantilever

Cantilever was introduced to Mercatus when the brand mavens at Mythic Proportions were rebranding Conversations with Tyler, their flagship podcast.

We transformed that brand identity into a quirky, nuanced one-page website. The layout at first looks scattered, but has an underlying mathematical structure to make it reliable and consistent. Within that framework, we imbued every element with an air of mystery and exploration.

We then partnered with Mercatus over the next few years to maintain the CWT site and even took responsbility for several other properties, providing ongoing maintenance and upgrades.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Created a quirky and fun new podcast site, complete with scroll-driven effects and an easter egg
  • Maintained a suite of mission-critical sites
Mercatus Center
Read the full review on
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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