Case Study

Northeastern University NuLawLab

Cantilever created a rich visual identify for the NuLawLab and created a two-site web ecosystem that showcased their innovative spirit.

The Client

The NuLawLab is the interdisciplinary innovation laboratory at Northeastern University School of Law. They are leaders in the emerging global Legal Design movement.

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Read the Before & After
One Year Results
  • A website innovative enough for a Webby award nomination.
  • Tens of thousands of interactions with NuLawMaps projects
  • Integration of NuLawMaps as a teaching tool into Northeastern University classes.
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Before cantilever

Northeastern University’s NuLawLab was not only innovative within their space, they were creating their space. Therefore we needed to explain the lab while also explaining and showcasing the Legal Design movement at large.

After cantilever

Cantilever designed a fresh visual identity that communicates innovation.

Then we designed a quirky site for the lab itself, along with a unique time-based mapping tool called NuLawMaps, in collaboration with the excellent development team at Happy Cog. NuLawMaps allowed the client to tell stories through data, illustrating legal triumphs and tragedies from centuries ago to the present day.

NuLawMaps was nominated for a Webby Award in 2016 and used as a teaching tool at the law school. We were thrilled to be a part of work touching the lives of so many.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • A website innovative enough for a Webby award nomination.
  • Tens of thousands of interactions with NuLawMaps projects
  • Integration of NuLawMaps as a teaching tool into Northeastern University classes.
People love the design, which was even nominated for a Webby.
Northeastern University NuLawLab
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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