Case Study

ReportAll

A fresh brand and smart site for a big data disruptor

The Client

ReportAll provides real estate parcel data at a fraction of the cost of traditional providers by using a technology-driven approach.

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Read the Before & After
Industries
One Year Results
  • Helped automate the sales process for ReportAll by creating an intuitive self-service purchasing portal
  • Created frontend code that seamlessly mapped onto the client’s existing backend. Consulted with client’s backend teams to ensure a quality fit.
  • Delivered all code in a modular system that ReportAll’s own developers can build into, reducing long-term cost
Services
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Values
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Before cantilever

ReportAll had a functional but dry website and brand that did not impart the quality and legitimacy of the data they sell. They were missing out on customers because their website did not look professional and trustworthy.

After cantilever

Cantilever conducted an in-depth discovery process to get at the heart of what ReportAll represented. We found a firm that treats people like they have value, and that looks at technology not as a way to cut costs but as a way to serve people better.

We delivered a full visual identity that is techy, but not distant. We then applied it to a new site design that communicates the freshness of their approach, opting for an unorthodox side-by-side layout, populated with quirky animated SVG graphics and fun patterns based on map shapes.

We provided design and frontend code, then worked with ReportAll’s backend engineers to integrate our work with their existing site infrastructure.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Helped automate the sales process for ReportAll by creating an intuitive self-service purchasing portal
  • Created frontend code that seamlessly mapped onto the client’s existing backend. Consulted with client’s backend teams to ensure a quality fit.
  • Delivered all code in a modular system that ReportAll’s own developers can build into, reducing long-term cost
ReportAll
Read the full review on
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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