Case Study

The Chronicles of Now

We partnered directly with TCoN’s founder to bring his vision to life through gorgeous design.

The Client

Chronicles of Now is a publication featuring short fiction written rapidly in response to current events: A new way of understanding the headlines, stories, and people shaping our world.

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Read the Before & After
One Year Results
  • Helped map and design a site that was not only a new publication, but a new type of publication
  • Integrated subscription management software
  • Post-launch, cloned and repurposed the site for use as a nonprofit therapy tool
Services
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Values
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Before cantilever

Founder Tyler Cabot approached us with the ambitious vision of building an entirely new publication. Our friends Works Well With Others created a sharp visual identity and logo treatment, and our job was to integrate that into a structure reminiscent of a news site while maintaining the editorial quality of a print magazine.

After cantilever

We created a design inspired by traditional magazine and newspaper style – free of ads and clutter. We integrated beautiful hand-drawn illustrations by Joe McKendry with cute callouts. The design is stark, clean, and readable, allowing the top-class writing to shine.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Helped map and design a site that was not only a new publication, but a new type of publication
  • Integrated subscription management software
  • Post-launch, cloned and repurposed the site for use as a nonprofit therapy tool
The Chronicles of Now
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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Arc/Morris

Respected provider of services for individuals with intellectual and developmental disabilities (I/DD).

Narrative 4

A digital translation of a unique training program for the corporate market

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