Calibrate

We maintain and improve Calibrate’s marketing website and assist them with their third-party tagging infrastructure.

About The Client

Bringing decades of proven metabolic science to everyone, everywhere to change the way the world treats weight loss.

Challenge

Calibrate was growing fast and sought to icnrease conversion rates through their site by making UX changes, redesigning pages, and improving their third-party tagging infrastructure.

Solution

In a year-long ongoing partnership, we have collaborated tightly with their internal teams to dramatically overhaul the website, including implementing a full-scale, accessible redesign without necessitating a codebase rebuild. We have helped them modernize and streamline their tagging infrastructure, contributing to major growth.

We have become a seamless extension of their team to empower them to update their site as needed in response to data and new ideas.

Result

  • 50.5% Increase in conversion rate since start of engagement
  • 18.1% decrease in bounce rate for direct traffic
  • 31.2% increase in time on site
  • Performed extensive accessibility testing to fulfill ADA guidelines
Calibrate desktop landing page
Sustainable weight loss based on biology CTA section
Designed for biology not willpower section
We're in it together every step of the way timeline section
Accountability to keep you on track section
Different levels of Calibrate process
Results that speak for themselves CTA section
Calibrate results page
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Responsive hero section of Calibrate landing page
Responsive version of here's the crucial part section
Responsive version of testimonial section
Responsive version of doctor prescribed medication section
Responsive version of Sustainable weight loss based on biology CTA section
Responsive version of Designed for biology not willpower section
Responsive version of We're in it together every step of the way timeline section
Accountability to keep you on track section
Responsive version of tiny tweaks add up to real results secrion
Responsive version of Results that speak for themselves CTA section
Responsive version of Calibrate statistics section
Responsive version of guaranteed results CTA section
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