Calibrate
We maintain and improve Calibrate’s marketing website and assist them with their third-party tagging infrastructure.
About The Client
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Bringing decades of proven metabolic science to everyone, everywhere to change the way the world treats weight loss.
Challenge
Calibrate was growing fast and sought to icnrease conversion rates through their site by making UX changes, redesigning pages, and improving their third-party tagging infrastructure.
Solution
In a year-long ongoing partnership, we have collaborated tightly with their internal teams to dramatically overhaul the website, including implementing a full-scale, accessible redesign without necessitating a codebase rebuild. We have helped them modernize and streamline their tagging infrastructure, contributing to major growth.
We have become a seamless extension of their team to empower them to update their site as needed in response to data and new ideas.
Result
- 50.5% Increase in conversion rate since start of engagement
- 18.1% decrease in bounce rate for direct traffic
- 31.2% increase in time on site
- Performed extensive accessibility testing to fulfill ADA guidelines
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