Bipartisan Policy Center
Since 2019 we have partnered with the BPC to reach citizens online through accessible, clean web design and development.
About The Client
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The BPC is a DC think tank fostering bipartisanship by combining the best ideas from both parties to promote health, security, and opportunity for all Americans.
Challenge
The BPC had a treasure trove of information, but their existing site was hard to understand and navigate, both for the public and internal teams.
They needed to stand out from dry one-directional political sites and create clarity from complexity, allowing constituents to easily access and use BPC's wealth of Bi-Partisan thought leadership.
Solution
We conducted an intensive user experience research and site structuring phase to ensure that the site architecture would be intuitive and expandable. We created a user-centric, intuitive and navigable site that encouraged topical exploration and deep dives into content across reports, articles and podcast episodes. We have created dozens of interactive and engaging features ranging from maps to calculators to donation tools, all building on the same modular codebase.
Result
- 96% increase in overall organic traffic over the first three years after launch
- Over 15% decrease in bounce rate across the site
- Google Analytics configured to track unique visitor constituencies
Outcome
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