Dos Equis “Keep it Interesante” with Droga5

We supported a national ad campaign for Dos Equis by creating a series of “fake news” websites spouting tall tales

About The Client

Droga5 is a global creative agency providing a human-centered brand experience as part of Accenture Song.


Droga5 was launching a new ad campaign for Dos Equis: “Keep it Interesante.“ The concept was all about the tall tales told between friends after a few drinks.

To support the campaign’s rollout on social, Droga asked us to create a series of realistic-looking fake news websites showcasing tongue-in-cheek articles that were too good to be true.


We created a system that could generate realistic-looking news article web pages on-demand. Our modular coding methodologies allowed us to execute the project on a rapid timeframe and for a modest budget, meeting the client’s deadline. Cheers!


  • Met critical campaign deadlines to align with national media buy
  • Leveraged Cantilever modular development techniques to cut project timeline in half
  • Lit a fuse on fake news to sell beer! 🍻


A person making scary face at the bar
Dos Equis XX beer bottles
Dos Equis XX beer bottles
No items found.
No items found.

How Can We Help You? Let's Start The Conversation.