Dos Equis “Keep it Interesante” with Droga5
We supported a national ad campaign for Dos Equis by creating a series of “fake news” websites spouting tall tales
About The Client
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Droga5 is a global creative agency providing a human-centered brand experience as part of Accenture Song.
Challenge
Droga5 was launching a new ad campaign for Dos Equis: “Keep it Interesante.“ The concept was all about the tall tales told between friends after a few drinks.
To support the campaign’s rollout on social, Droga asked us to create a series of realistic-looking fake news websites showcasing tongue-in-cheek articles that were too good to be true.
Solution
We created a system that could generate realistic-looking news article web pages on-demand. Our modular coding methodologies allowed us to execute the project on a rapid timeframe and for a modest budget, meeting the client’s deadline. Cheers!
Result
- Met critical campaign deadlines to align with national media buy
- Leveraged Cantilever modular development techniques to cut project timeline in half
- Lit a fuse on fake news to sell beer! 🍻
Outcome
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