Element451
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Since 2019 we have partnered with Element451 to keep their incredible product at the top of their field. We took it further in 2020, designing a new marketing site that provided a wide range of fresh visual materials.
Element451 is the leading CRM for higher education institutions.
- Created dozens of large, robust features for the application including communication tools, dashboards, and in-app purchase workflows
- Create a unified design system called Bolt UI which encompasses the entire application’s UI needs
- Created a new marketing website, driving additional conversion and notoriety for the platform
Element451 is by far the most feature-rich, advanced CRM for higher ed, and they are constantly building new features. As the application grew, they needed an overall UX overhaul to keep the product lean, intuitive and approachable.
Cantilever has forged a multi-year partnership with the team at Element451, working directly with their CEO and Technical Director to craft new features and continually optimize the design of their application.
We have designed dozens of complex features ranging from WYSIWYG email editors to automation systems and event portals. In 2021 we created Bolt UI, a complete design system for the entire application, including clear and consistent UI paradigms for virtually any kind of interaction. Cantilever’s CEO Ty Fujimura was honored to showcase the new work at Engage, Element451’s annual conference.
Outside of the product, Cantilever also redesigned Element451’s public-facing website. In the process we generated tons of new visual patterns and materials that have acted as a “shadow rebrand” for the whole organization.
- Created dozens of large, robust features for the application including communication tools, dashboards, and in-app purchase workflows
- Create a unified design system called Bolt UI which encompasses the entire application’s UI needs
- Created a new marketing website, driving additional conversion and notoriety for the platform
Their understanding of UX and the technical engineering involved in our product has helped them anticipate results.
With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
