Environics Analytics
We created a microsite that showcases the power of PRIZM, EA’s powerful geographic consumer data product for marketers throughout Canada.
About The Client
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Environics Analytics (a Bell company) is one of Canada’s leading data & analytics firms.
Challenge
Transform a Flash-based demonstration tool, buried on a subpage of the client's website, into a marketing microsite that showed the true potential of the product.
Solution
Cantilever created an interactive microsite that allows users to easily experience the amazingly detailed demographic results PRIZM could provide, across 10 different queries of data.
The microsite serves as a hub for PRIZM’s marketing efforts, whetting prospective customers’ appetites for having the power of this innovative product at their fingertips. The site integrates directly with the client’s database to pull in preview data within an ArcGIS-driven map. \
In an ongoing partnership, we have maintained and updated the site year after year in reaction to changes in the product and to support strategic brand partnerships. We have even created a new variant of the tool to support one of EA’s client partnerships.
Result
- Devised an simple interface to demonstrate the a powerful software tool
- Integrated seamlessly with client’s APIs to create a robust mapping component that draws off real client data
- Post-launch, migrated the microsite’s mapping software to a newer tool without interrupting use.
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