Humphry’s
Cantilever rebranded and launched websites for Humphry’s two main product lines, with a third on the way.
About The Client
.svg)
Humprhy’s is a venerated textile manufacturer in Philadelphia, with a history of artisanship and service going back 145 years. They offer a range of handmade products within distinct sub-brands.
Challenge
Humphry’s had outdated websites for their various brands, which were limiting sales and growth.
Solution
Cantilever initially rebranded the company’s awning division, then created a classy site matching the new branding. The new site features a custom product configurator, so users can get a quote without talking to a salesperson.
The client asked us to then rebrand and build a new site for CoverSports, their athletic surface cover division. The CoverSports site is a robust eCommerce platform running on Craft CMS, with a sporty and engaging look and feel.
We’re now on our third rebrand and counting. We have been thrilled to partner with such a historic and creative firm.
Result
- Rebranded two departments without losing the company’s essence
- Continued to support and enhance the new sites while building a third
- Humphry’s Awnings site was listed as a "Best Minimalist Web Design" on DesignRush
Ask Us Anything
