Cantilever rebranded and launched websites for Humphry’s two main product lines, with a third on the way.

About The Client

Humprhy’s is a venerated textile manufacturer in Philadelphia, with a history of artisanship and service going back 145 years. They offer a range of handmade products within distinct sub-brands.


Humphry’s had outdated websites for their various brands, which were limiting sales and growth.


Cantilever initially rebranded the company’s awning division, then created a classy site matching the new branding. The new site features a custom product configurator, so users can get a quote without talking to a salesperson.

The client asked us to then rebrand and build a new site for CoverSports, their athletic surface cover division. The CoverSports site is a robust eCommerce platform running on Craft CMS, with a sporty and engaging look and feel.

We’re now on our third rebrand and counting. We have been thrilled to partner with such a historic and creative firm.


  • Rebranded two departments without losing the company’s essence
  • Continued to support and enhance the new sites while building a third
  • Humphry’s Awnings site was listed as a "Best Minimalist Web Design" on DesignRush
Desktop hero section of Humphrys Awnings landing page
Retractable Awnings product section
Custom size configuration section
Technical specifications about the products
Custom color selection for the fabric
Our staff is Philly section
We are committed to provide best in class services section
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Responsive hero section of Humphrys Awnings landing page
Responsive version of Retractable Awnings product section
Responsive version of custom size configuration section
Responsive version of We are committed to provide best in class services section
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