Mercatus Center
Cantilever partnered with Mercatus to build a new site for their flagship podcast, then maintain a suite of crucial blogs and sites.
About The Client
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Mercatus is a leading think tank exploring the power of markets to solve humanity’s biggest challenges.
Challenge
Conversations with Tyler, Mercatus’s flagship podcast, was growing its audience, but had a very limited web presence, limiting their potential to reach more people. Their other sites and blogs were encountering bugs and reliability issues.
Solution
Cantilever was introduced to Mercatus when the brand mavens at Mythic Proportions were rebranding Conversations with Tyler, their flagship podcast.
We transformed that brand identity into a quirky, nuanced one-page website. The layout at first looks scattered, but has an underlying mathematical structure to make it reliable and consistent. Within that framework, we imbued every element with an air of mystery and exploration.
We then partnered with Mercatus over the next few years to maintain the CWT site and even took responsbility for several other properties, providing ongoing maintenance and upgrades.
Result
- Created a quirky and fun new podcast site, complete with scroll-driven effects and an easter egg
- Maintained a suite of mission-critical sites
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