GEO is one of the fastest-rising terms in AI search, but the language around it is still messy. This guide explains what GEO means, where the term came from, how it relates to SEO and AEO, and what website owners should actually do with it.‍

AI search is changing how people discover websites. This guide explains what GEO actually is, how AI search works across major platforms, and what website owners should change to become better source material.

Cantilever curates tools to produce "worry-free" websites. This means fast, secure, high-performing websites. From hosting, security monitoring, SEO, and CRO, we employ this stack so that our clients can focus on business.

The spat between WordPress.org (the non-profit behind WordPress) and WP Engine (the dominant WordPress hosting platform) demonstrates how platforms we trust most can have profound effects on our own businesses. This post provides details about the conflict, why Cantilever no longer build on WordPress anyway, and the excellent alternatives that we deploy for our clients.

Is your website struggling to deliver the results you’re looking for? Websites can’t work without four elements working in harmony: Discovery, Ease of Use, Message and Offers. We call this the DEMO framework. We’ve been building effective websites since 2011. Whenever we’ve witnessed these four factors coming together, success has been sure to follow.

Like any other piece of your business infrastructure, a website can only perform well if it’s well-maintained.