Cantilever tested whether offline marketing could drive measurable website traffic by handing out 20 custom dice-shaped conference collaterals at DigiMarCon Toronto. Each piece connected to a campaign landing page through a unique QR code, allowing us to track print-to-web engagement, consent-aware website activity, and CRM opt-ins. The campaign generated a 50% print-to-web activation rate and created a reusable cross-media campaign framework for future business development efforts.