Ty Fujimura

Your website redesign is an investment that needs to yield the best return possible. You’ll need a great team to make this happen, and tools like Clutch make it easier to find that perfect fit. Read this post to learn about Clutch's verification process, and how to Clutch to find a your next great agency partner.

Is your website struggling to deliver the results you’re looking for? Websites can’t work without four elements working in harmony: Discovery, Ease of Use, Message and Offers. We call this the DEMO framework. We’ve been building effective websites since 2011. Whenever we’ve witnessed these four factors coming together, success has been sure to follow.

With 27% of internet users having disabilities, ensuring your site is accessible is essential. Discover seven key techniques to enhance your website’s usability and reach more users.

The heart of our PM approach is our process for keeping clients informed and empowered: the Weekly Update.

How to optimize your website for today’s demands and give it a performance pickup at the same time.

As CEO of Cantilever (a NYC and Copenhagen-based web design and development consultancy), I've seen first-hand how images are always at the center of storytelling for our customers - whether they are in media, arts, or technology.

How to decide whether a .com domain is necessary for your business

The key steps non-profits need to know in order to have a successful website refresh

The fundamental philosophy we use to get better results when designing and developing websites for our clients.

In typography, it’s not just the glyphs (the letter shapes) that make a typeface work. How each glyph is positioned relative to its neighbors is crucial.

It is a blend of math, psychology, endurance, and deception that is both eternal and constantly in flux — an ancient language spoken with continually evolving accents.

Branding through the lens of My Little Pony

When you visit a website, your browser connects with dozens of computers around the globe which act in synchronicity to produce a cohesive result. It’s an intricate technical ballet that must happen in the blink of an eye. When launching a new website, it’s pivotal to plan properly, considering all the moving parts, so that this dance comes together gracefully.

Websites are notoriously hard to budget for. Any organization redesigning their site will have myriad options around what to build (Flashy or functional? Full or minimalist?), how to build it (Squarespace? Static React site? Custom Laravel super app?), and with whom (Freelancer? Agency? Internal team?).

At Cantilever, when we kick off a project creating large new site, the first thing we do has nothing to do with pixels. Before we design a single page, we ask questions. We call this process Discovery.

The “New Tab” Conundrum

Tips and tricks from veterans of the remote work movement

I have a confession to make: When I first set up shop as a freelance web designer, I hated receiving feedback. It felt like clients were interfering with the perfection I had created. “They hired me to tell them what to do, and now they won’t listen,” I fumed.

Your site has a purpose: to inform, to inspire, to convert.

At Cantilever, we make websites. Some of our clients are industry veterans who understand the nuance of how a site comes together, but most start with little prior knowledge. We love helping clients develop a full model of what it takes to put together a site, and how their project will actually work when it is complete. Additionally, when we hire non-technical staff, we always take the time to train them on the basics of how sites work, so they have context for the decisions they make in their own roles.